New Zealand Ford Sierra

1984 ford sierra l wagon (new zealand), assembled locally

in 1 month in 1987, facelifted ford sierra, single station wagon model, country s top-selling car range. few built-up 2.3 v6 five-doors , xr4i three-doors imported 1984.

however, ford cancelled sierra once mazda, developed telstar, offer station wagon. telstar wagon, while popular, never reached sierra s heights, competition successes overseas. further reasons customers knowledge of telstar s japanese roots, , equivalent mazda 626 wagon offered considerably longer warranty @ similar price.

1990 ford sierra sapphire (new zealand), imported cbu belgium

relative rejection of telstar forced ford import built-up (cbu) premium models built in genk, belgium 1990: sierra 2.0 glx wagon, sierra sapphire 2.0 ghia , xr4×4 part of range. advertising copy read, introducing new car needs no introduction. however, relatively high price did not – wagon began @ on nz$31,000 – , production errors in launch brochure showed cars no steering wheels. furthermore, marketing boosts ford have gained through group touring car racing on escort cosworth becoming company s standard-bearer in competition (and escort, meanwhile, absent new zealand market).

the sierra withdrawn new zealand market in 1992, , 5 years before european successor mondeo arrive there. sierra cosworths remain sought-after performance cars.

by contrast, sierra never sold in australia, there less demand medium-sized wagon in new zealand, although rs cosworth/rs500 used in australian touring car championships late 80 s , 90 s.