Types Promotion (marketing)

1 types

1.1 in physical environment
1.2 traditional media
1.3 digital media

types

there have been different ways promote product in person or different media. both person , media can either physically real or virtual/electronic.

in physical environment

promotions can held in physical environments @ special events such concerts, festivals, trade shows, , in field, such in grocery or department stores. interactions in field allow immediate purchases. purchase of product can incentive discounts (i.e., coupons), free items, or contest. method used increase sales of given product. interactions between brand , customer performed brand ambassador or promotional model represents product in physical environments. brand ambassadors or promotional models hired marketing company, in turn booked brand represent product or service. person-to-person interaction, opposed media-to-person involvement, establishes connections add dimension promotion. building community through promoting goods , services can lead brand loyalty.

traditional media

examples of traditional media include print media such newspapers , magazines, electronic media such radio , television, , outdoor media such banner or billboard advertisements. each of these platforms provide ways brands reach consumers advertisements.

digital media

digital media, includes internet, social networking , social media sites, modern way brands interact consumers releases news, information , advertising technological limits of print , broadcast infrastructures. digital media effective way brands reach consumers on daily basis. on 2.7 billion people online globally, 40% of world s population. 67% of internet users globally use social media.

mass communication has led modern marketing strategies continue focusing on brand awareness, large distributions , heavy promotions. fast-paced environment of digital media presents new methods promotion utilize new tools available through technology. rise of technological advances, promotions can done outside of local contexts , across geographic borders reach greater number of potential consumers. goal of promotion reach people possible in time efficient , cost efficient manner.

social media, modern marketing tool, offers opportunities reach larger audiences in interactive way. these interactions allow conversation rather educating customer. facebook, snapchat, instagram, twitter, pinterest, google plus, tumblr, alternate audio , media sites soundcloud , mixcloud allow users interact , promote music online little no cost. can purchase , buy ad space potential customer interactions stores likes, followers, , clicks page use of third parties. participatory media culture, social media platforms or social networking sites forms of mass communication that, through media technologies, allow large amounts of product , distribution of content reach largest audience possible. however, there downsides virtual promotions severs, systems, , websites may crash, fail, or become overloaded information. can stand risk of losing uploaded information , storage , @ use can effected number of outside variables.

brands can explore different strategies keep consumers engaged. 1 popular tool branded entertainment, or creating sort of social game user. benefits of such platform include submersing user in brand s content. users more absorb , not grow tired of advertisements if are, example, embedded in game opposed bothersome pop-up ad.

personalizing advertisements strategy can work brands, can increase likelihood brand anthropomorphized consumer. personalization increases click-through intentions when data has been collected consumer.

brands must navigate line between promoting content consumers on social media , becoming invasive in consumers lives. vivid internet ads include devices such animation might increase user s initial attention ad. however, may seen distraction user if trying absorb different part of site such reading text. additionally, when brands make effort of overtly collecting data consumers , personalizing ads them, consumer s relationship advertisements, following data collection, positive. however, when data covertly collected, consumers can feel company betrayed trust. important brands utilize personalization in ads, without making consumer feel vulnerable or privacy has been betrayed.