Islamic fashion on the web Islamic fashion

young generation - main target of islamic fashion market.

the growing popularity of online shopping worldwide among young muslims has proved internet nowadays playing crucial role in promoting exclusivist muslim identities enabling unexpected convergences , connections between individuals of different backgrounds , between demands of fashion , faith. moreover, islamic fashion online stores promoting ethical commerce part of revenue goes charity. past decade has seen diversification , spread of islamic fashion commerce in britain, united states , around world, both on , off web, entrepreneurs catering higher end of market.

partially, opposition hijab ban in countries , limiting regulations doing sports pushed transformation of islamic clothing , spurred activity on internet (fashion blogs, social networks, etc.), notably, contributed growth of wide range of islamic fashion e-shops. however, emergence of online stores alongside muslim lifestyle magazines , fashion blogs has risen wave of criticism related both commercialization of religion , veiled religious propaganda. on other hand, scholars interpret matter other way:

“[...] entrepreneurs involved in promoting hijab online may motivated mixture of religious, ethical, political , commercial concerns grow out of personal experiences of living in multicultural urban environment , reflect , respond desire expressed many young muslim women living in west both fashionable , modest.” - emma tarlo, hijab online, 2010

especially muslim women, hijab has become important part appearance: increasingly looking fashion doesn t set them apart rest of society. rapid growth of digital networks , social media users, need of these “digital platforms” increasing , purchasing power of young consumers tends grow on years. apart traditional websites online stores, it’s possible use social media market hijab saving time , costs, starting facebook, instagram , pinterest.

islamic fashion online stores

islamic fashion , design council (ifdc) platform provides support, initiatives , programmes make industry more cohesive islamic fashion bringing industry players them generate more opportunities.

“this clothing beautiful, , beauty made every woman.”- indonesian fashion designer amy atmanto

clothing companies , brands quite fragmented globally. in oic (organization of islamic cooperation) countries, local clothing companies local culture - driven dominate market: special segment of islamic/modest clothing companies emerging globally, of established producers , labels understandably come muslim-majority countries. however, new labels other countries - targeting younger generation of muslim women - gaining tractions in local markets , beyond.

some of select ‘niche’ islamic/modest clothing companies:

alhannah islamic clothing (usa), known e commerce company in muslim community, has provided muslim consumers traditional islamic garments , accessories since 1999. although primary market north america, have significant sales in every country on globe. 1 of oldest , largest online retailers of islamic clothing , accessories.
islamic design house (uk) “faith, fun , fashion” tagline, 1 of pioneering enterprises in western hemisphere in business of creating alternatives muslim apparels. has distribution in united kingdom, united states, canada, egypt, united arab emirates , jordan;
hijup (indonesia) islamic fashion e-commerce service established in 2011. serves online mall offering wide range of products indonesian islamic fashion designers. has 85 designers have joined tenants;
hijabenka focusing on fashion muslims, such hijab, muslim fashion, praying clothes, handbags, , other accessories. in addition selling fashion muslim women, company has collections men;
shukr (jordan) has been serving muslim consumers, in west, through selection of modest fashion since 2001. company s main retail markets north america , uk, there substantial retail sales on 50 countries across world numerous wholesale customers , franchisee holders;
modanisa, turkish-based e-commerce platform 1 of largest players in today s market. founded in 2012 kerim ture, modanisa sells islamic clothing 60 countries. more 200 islamic fashion brands offer goods on platform. modanisa got limelight of media when held 2 modest fashion weeks, 1 in istanbul , in london, got bit controversial;
tekbir (turkey) leading manufacturer of fashion scarves since 1982. has distribution centers in europe , africa (egypt) well;
balqees (united arab emirates) high-end abaya brand dubai. famous diamond studded abaya collections. company s current distribution covers middle east, south asia , south east asia;
armine (turkey) aims “armani” muslim women through complete offering of high-end head scarves , muslim apparels. apparel , accessories sold in 1,400 stores, including in united states, netherlands, united kingdom , middle east.
modest forever (india), known e commerce company sells abayas, hijabs , modest wear across world. believe modest wear can trendy , fashionable @ same time.




^ tarlo, emma. hijab online. interventions 12.2 (2010): 209-25.
^ shabeeh, rabiya. social media providing platform promote islamic fashion khaleej times. 31 oct. 2015
^ brugnoni, antea. modest fashion: way multicultural fashion. smi - sistema moda italia - federazione tessile moda, milano. assaif.org. 28 january 2014
^ modanisa . happy muslim family. retrieved 2017-08-03. 
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