Campaigns DFL Foundation

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logo used until 2017


in cooperation dfl, publicly successful campaign sportler für sportler (athletes athletes) developed in spring of 2009. through until 2010, tv commercials broadcast in well-known players , coaches bundesliga , olympic athletes various sports, shown asking mutual support , calling on donations german sports aid.


the dfl foundation sponsors junior elite support of deutsche sporthilfe (german sports aid).


in july 2011, dfl-supercup, current major campaign started entitled integration. gelingt spielend. through nationwide advertising made support of integration of foreign origins. football serves connecting element. focus of campaign, sportler für sportler tv commercial talented young players of under-17 , under-19 teams , bundesliga players gerald asamoah, mario götze, İlkay gündoğan , sidney sam. music of commercial produced wolfgang niedecken, singer of band bap.


in addition, dozens of smaller projects , campaigns 4 key working areas promoted in recent years.







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